Now today, I saw an ad for freelance writer/bloggers for a health/fitness site, and their platform request went beyond the basics to this:
"... Send us 3 pithy, information-packed sentences about yourself, along with your CV (cut and paste, no attachments), 3-5 links to your best published work, and at least 2 links to your social profiles
(Twitter, Digg, StumbleUpon etc.) "
The hiring firm produces an organic healthy food and lifestyle magazine. By requiring you to prove the strength of your social media connections, you can see they want you to have an audience, so you can not only blog for them, but publicize it everywhere, not just in your online portfolio at Facebook and your own blog. Making money online starts with the sites attracting readers, which pays for advertising. If you can bring the readers, you're ahead of other writers who apply.
If you want the specifics on the above job listing, email me at Helen@releaseyourwriting.com.