Marketing your book: What matters most?

This great chart from Lulu.com lays out the answer to the perplexing question all new authors have. What matters most when it comes to reaching my audience:

click on image to enlarge

Excerpted from Lulu's marketing guide - click for free download of the 34-page ebook from their site.

Writers: A reminder to honor your work

The Artist’s Creed
~Jan Phillips

I believe I am worth the time it takes to create
whatever I feel called to create.

I believe my work is worthy of its own space
which is worthy of the name sacred.

I believe that when I enter this space, I have the right
to work in silence, uninterrupted, for as long as I choose.

I believe that the moment I open myself to the gifts of the Muse,
I open myself to the Source of All Creation, and become
one with the Mother of Life Itself.

I believe that my work is joyful, useful, and constantly changing,
flowing through me like a river with no beginning and no end.

I believe that what it is I am called to do
will make itself known when I have made myself ready.

I believe that the time I spend creating my art
is as precious as the time I spend giving to others.

I believe that what truly matters in the making of art is not what the
final piece looks like or sounds like, not what it is worth or not worth,
but what newness gets added to the universe in the process
of the piece itself becoming.

I believe that I am not alone in my attempts to create,
and that once I begin the work, settle in to the strangeness,
the words will take shape, the form find life, and the spirit take flight.

I believe that as the Spirit gives to me, so does she deserve
from me: faith, mindfulness, and enduring commitment.

(a favorite of mine is her book "Marry Your Muse.")