Thursday, December 27, 2007
This blog honored by Writer's Digest
has been searching for the top 20 writing blogs to add to her "Blog
Roll." When I first sent in my entry, my writing blog was pretty new
but I kept adding to it over these last four months.
This month, my blog was chosen by Writer's Digest. Their editor, Maria Schneider,
has been searching for the top 20 writing blogs to add to her "Blog
Roll." When I first sent in my entry, my writing blog was pretty new
but I kept adding to it over these last four months.
And I finally made it in under the wire as #18. Here's what it proves: As with all
other aspects of our writing: wondering if we'll ever be found, it
proves we must never give up. Keep at it, and keep a web site or blog
that provides visibility for your writing, no matter what stage you're
at with your work.
Here's a link to the WD blog:
http://www.writersdigest.com/writersperspective/
And, not that I'm a compulsive blog-checker, but I've had about 200 new "hits" on
my blog, just since Maria announced. So for all writers who ask "Why blog?" -- you now have your answer.
Cheers,
Helen Gallagher
releaseyourwriting.com
Saturday, December 22, 2007
How long did it take you?

When I tell people I got the idea for Release Your Writing in March, 2007, and it was published in September, six months later, they fall on the floor. Are they laughing or crying?
Well, my Mr. Wonderful just sent me this YouTube link to a Natalie Goldberg video commentary. She states:
People say "You're so lucky. It only took you 7 months."
"It took me 7 months and 30 years," she replies.
Natalie does a nice job of using YouTube to post a personal, subtle promo for her new book Old Friend From Far Away.
Here's the link: http://www.youtube.com/watch?v=e17SIiSRIwY
How long will it take you to release your writing?
Helen Gallagher
Tuesday, December 18, 2007
Two weeks to craft your goals

Yes, 2008 will be here in two weeks! I already bought champagne to celebrate, but how will you ring in the new year?
It's time to take stock of your writing, and plan your goals, chart your course, make your year happen the way you desire. Get specific about your goals and hold yourself accountable. Grab a goal buddy if you need someone to make you stay true to yourself. Consider where you want to be a year from now and list a few steps you can follow to get there.
Do something every day and every week toward your goals. And, next year, we'll all be toasting your success.
If you need more motivation, visit Maria Schneider's Writer's Perspective blog over at Writer's Digest. She awarded Writer's Digest subscriptions to ten readers and shares their prize-winning goal lists. You'll be impressed.
http://www.writersdigest.com/writersperspective/default.aspx
Cheers,
Helen
Monday, December 10, 2007
Pajama Marketing
Sure, marketing your book requires a lot of work. But the writing did too. And even if you didn't write your book with this in mind, it's time to focus on expanding your readership by getting your book in more stores.
D
id you know you can buy a mailing list of U.S. independent book stores from a reliable source (NewPages.com). The cost for over 1,400 book store names and addresses is $75, but they also list the addresses on their site, where you can snag them for free. You could copy and paste the addresses for the shops in your area into a word processing document, do a mail-merge to print labels or letters, and let your work fly! New Pages also has lists of public and academic libraries at the above link.What would you send to stores? That's up to you: The book synopsis, colorful postcard, media sheet, telling them how to order from your publisher, and stating the handsome 35 or 40 percent discount you'll offer. Include customer comments from your Amazon page and other testimonials from readers. No need to include sales figures - they have easy access to that information.
Helen Gallagher
Release Your Writing
Saturday, December 8, 2007
ISBN now available in singles
As I mention in Release Your Writing, they are available through R.R. Bowker Company, and must be issued in the name of the publisher. So, if you publish through a print-on-demand firm, the ISBN is in the firm's name. If you want to own the number, you would have to purchase a minimum of ten ISBN's at a cost about $245 plus $30 registration fee plus $25 per barcode or a total investment of $525
Now, I've learned RJ Communications has become an authorized agent for R.R. Bowker and is selling single ISBN's at about $125. In fact, his site shows a December special for $99.
If you are issuing only one book and really want the ISBN in your name, look into it and review the application at this site, rjcom.com
If you are more likely to stay with print-on-demand, or are publishing multiple book formats, such as: hardcover, trade paperback, ebook, audio book, etc., you might be happy to purchase the ten-pack.
Monday, December 3, 2007
For your easy reference, here is info on the first two workshops of 2008:
JAN. 28, 2008, 7:00 p.m.
MT. PROSPECT PUBLIC LIBRARY
Description: Aspiring writers will learn the ins and outs of publishing in the 21st century during this workshop led by author Helen Gallagher. Gallagher, author of Release Your Writing: Publishing Your Way, will discuss the pros and cons of working with an agent, options for publishing written works yourself, how to cope with new technologies, ways to effectively market a book, and more.
Location: Meeting Room A (room 154)
Contact: Linda Burns
Contact Number: 847-253-5675
Cable TV interview for the library program: http://www.mppl.org/about/librarylife_76.html
(Click on Clip One only.)
FEB. 6, 2008, 7:00 p.m.
AUTHOR TO SPEAK ON HOW TO PROMOTE YOUR BOOK
Wilmette, IL (December 5, 2007) -- The February meeting of the Midwest Writers Association is open to the public to hear Helen Gallagher’s presentation, “Your book is being published: Now what?” Gallagher, a freelance writer, technology expert and author of Release Your Writing: Book Publishing Your Way, will discuss ways to market a book through bookstores and other retail outlets, book clubs, online resources, and other strategies. February 6, 7:00 p.m., at the Wilmette Public Library Auditorium, 1242 Wilmette Avenue, Wilmette, IL. Admission is $5.00. If planning to attend, please inform Jim O’Connor, 847-615-5462, jimo@oconnorpr.com.
Monday, November 26, 2007
E. L. Doctorow
"... there is no way out except through that last sentence."
source: Creationists, E.L. Doctorow, Random House
Wednesday, November 21, 2007
Tech Toys for Writers
http://www.cclarity.com/techtoys.html
I'm about to post an entry today about Amazon's Kindle E-Book reader today, so check back here later today for that too.
Helen Gallagher
Tuesday, November 13, 2007
Author, Author, where is your web site?
As I've helped people with this task, I've noticed they gain clarity about the book, and about how to focus or pitch the book by having a web site. It forces you to make a nice, concise statement about the book, to capture attention. And that will later become the theme for your entire book campaign.
So don't wait - choose a domain name for yourself or the book's title, as I did with Release Your Writing (www.releaseyourwriting.com) and begin letting your site reveal the focus of your book. You'll also have a place there to list upcoming events and let people know how to purchase, but you might enjoy it as a visual representation of what you know is soon to come: your book.
Helen Gallagher
Friday, November 9, 2007
Book store loyalty works both ways
We can't just ask a store to carry our books. We also have to support the store. They are a presence in our communities, they foster literacy, provide jobs, pay taxes, and we need to be there for them.
So, attend events at local book shops, buy from independent stores more than you do online retailers, bring them fresh ideas for book signing events and partnerships with other local organizations.
My sister has a small book shop on the Oregon coast. She recently had a customer in the shop from Minnesota, attending a 2-day workshop on book collecting. He spotted one of her beautiful art books, Splendid Pages, price $65.
As she relates the story, "He had his back to me then I noticed him with pen in hand but decided not to get upset about that, though it is becoming a pet peeve when people reference buying books elsewhere to save money. So he hands me $2 and says nicely that he knows it's hard to be an independent bookseller and the $2 is a 'discovery fee' and that he had a shop in St. Paul that he uses. I said I would accept and am glad he understands the challenges to booksellers, etc. I also said that's why I ship books all over the country at no charge. He paused and said "...oh you ship for free?....well then I'll take it".
Wednesday, November 7, 2007
Say "No" and walk away
Here's a brief excerpt of the actual contract underlying one of the many 'content sites' that urge writers to submit article for distribution on the web. This example is a company that pays you money! Yes, folks, that's right! They will pay you for your article, but .... they pay $1.50 for every one thousand page views, or clicks on your article. Not even enough to buy a magazine!
What's worse, the firm's contract states:
"Content Producer hereby irrevocably (i) grants to Company a worldwide, perpetual, fully-paid up, royalty-free, transferable right and license, with right to sublicense, to reproduce, publicly display, distribute, and perform, transmit, edit, modify, create derivatives works of, publish, sell, exploit, use, and dispose of such Work for any purpose and in all forms and all media whether now known or to become known in the future, the right to retain all revenue and income derived therefrom, and any and all other related rights of whatever kind or nature --- "
I think I've made my point. Contact me if you have any questions.
Saturday, November 3, 2007
Guess the profession...
"... [His] ideas come from everywhere. He keeps a file bulging with magazine and newspaper clippings, takes research trips abroad, and never travels without a pencil and notebook."
Did you guess "Writer?"
I sure did. My first thought was someone immersed in the lovely art of research, or perhaps a travel writer.
Well, just to show you that inspiration comes from everywhere, and we should always be on the alert for new ideas, it turns out the quote, in Saveur Magazine, refers to Chicago restaurateur Rich Melman, head of the Lettuce Entertain You enterprise.
Wednesday, October 31, 2007
NaNoWriMo: National Novel Writing Month
Either way, you'll have something to show for it at the end of the month. There's no cost, no commitment, except to yourself, and no shame if you come up short with only 48,329 words on November 30th.
It's easier than you think to get started. Give it a try here: http://www.nanowrimo.org/
Tuesday, October 30, 2007
Organizing your notes for writing
Feel better now? All writers go through the moments of mental clutter when nothing seems right, and then somehow our marvelous brain knows how to sort the threads and ideas into something we can work with. Don't get discouraged if you sit down to write and don't know where it's going. You're moving forward. That's what counts - that's where the action is."What’s it like when you come back from a trip and sort through your material?
It goes like this: Type up every scrap of notes, transcribe every tape. Start sifting through all of that 100-odd single-spaced pages of mess, to try and find some critical incidents you know you’re going to use. This is the hard part—since nothing is polished yet, nothing seems like it will make good writing, ever. When you’ve finally revised these incidents or vignettes, and put them in some kind of order, suddenly there actually is a story there."
