Sunday, April 27, 2008

New York Times essay today on authors & self-publishing

This will especially interest members of the BWW workshop held yesterday. Today's New York Times has an essay here
and its as though the writer was sitting right there with us. She mentions so many of the same things we discussed.

Log in at the NYTimes or email me if you want a text-only version of the essay:
The title is "You're an Author? Me Too!" by Rachel Donadio.


Saturday, April 26, 2008

The 7th point on a PowerPoint slide

Well, what good is a PowerPoint slide show if you cut off the last item? An astute observer in a workshop this morning noted my slide entitled Seven ways to find an agent, actually had only six points.

Here are all seven in their entirety:
1. Check the acknowledgments in similar books. You'll generally see a “thank you” to the author's agent.
2. Subscribe to writersmarket.com, read agentquery.com, Publisherslunch, Mediabistro.
3. Ask a fellow author for a referral to his/her agent.
4. Explore writing organizations and databases: ASJA.org, or Literary Market Place (LMP) at your library.
5. Attend workshops and establish connections.
6. Do a web search for the agent type most specific to your book/ non-fiction, literary fiction, memoir, etc.
7. Use your platform to help agents find you.

And a platform basically includes some combination of these resources to provide a viable audience for your book:Image (c) Helen Gallagher, please do not distribute without permission.

Thursday, April 17, 2008

Good reviews need only a few well-chosen words


Here's an excerpt from a review of Release Your Writing: Book Publishing Your Way. t's posted on Boomer Women Speak and circulated in their worldwide newsletter. For you, here are my two favorite passages:

"Release Your Writing is written in a direct, no-nonsense fashion and is a valuable tool for anyone striving to publish their work. Topics are indexed in this small hand-held guide that fits neatly in a purse, a laptop carrier or alongside your desktop PC."

Reviewed By: Melinda Cianos
http://www.nabbw.com/list_bookreview.php?book_id=73

Tuesday, April 15, 2008

April 23 is Unesco's World Book & Copyright Day


From Unesco:
"23 April: a symbolic date for world literature for on this date and in the same year of 1616, Cervantes, Shakespeare and Inca Garcilaso de la Vega all died. It is also the date of birth or death of other prominent authors such as Maurice Druon, K.Laxness, Vladimir Nabokov, Josep Pla and Manuel Mejía Vallejo. It was a natural choice for UNESCO's General Conference to pay a world-wide tribute to books and authors on this date, encouraging everyone, and in particular young people, to discover the pleasure of reading and gain a renewed respect for the irreplaceable contributions of those who have furthered the social and cultural progress of humanity."

So, read something profound on April 23rd, or even better, write something!

Full Unesco report

Tuesday, April 8, 2008

Antitrust matters over Amazon

I was pleased to receive an after-hours email message tonight from the Washington Attorney General's Antitrust Division office. Her comments are posted below, (see March 29 entry) and she kindly suggested we visit this link where the current status is posted:

www.atg.wa.gov/amazonpod.aspx

Friday, April 4, 2008

What's your motivation?

What does it take to light a fire under your desire? I often say we need to listen to our inner voices when it comes to our writing, and our hopes. Many people say "I want to write about travel," for example, or "I wish I could get published." But what do they do to get there?

Here's your inspiration for today:

". . . Never hope more than you work."

- Rita Mae Brown


So whatever you're trying to achieve, make sure you are actually DOING something every week and every month to bring yourself closer to that goal. Don't "wish" your life away.

During a presentation last night for Midwest Writers Association, I mentioned the goal at the end of my talk would be for audience members to choose two or three of the ideas presented, and go home and put those ideas to work.

I was thrilled to wake up this morning (well, I'm thrilled to wake up every day!) to see an email from one audience member, who took action on two of the suggested topics yesterday. She went home got herself involved in two sites to increase exposure for her book, and she did them before even going to sleep! Now that's commitment.

What are you trying to make happen in your writing career? Don't hope for it - work at it. Add a comment below, if you would like to share your commitments.

Wednesday, April 2, 2008

HGTV: Promoting publishing

After speaking at the Univ. Wisconsin Milwaukee Spring Writer's Festival in March, I was lucky to be invited to appear on live television on The Morning Blend, up in Milwaukee. Here's my "HGTV" moment.

Pathways to Publishing
Monday, March 31, 2008

With digital technology available today, authors don't need to hunt for an agent, and wait for a publisher. Today's self-publishing allows an author to get a timely book on the market, re-issue a book that's gone out of print, and enjoy the publishing process. There's no need to follow the old model to become published today. Author Helen Gallagher offers help with book marketing and manuscript production from her book "Release Your Writing: Book Publishing, Your Way."
Here's the link.

Sunday, March 30, 2008

"Release Your Writing" praise & endorsements

From: Beneath the Cover

from BeneathTheCover.com

Over at Release Your Writing with Helen Gallagher, there’s an outstanding
article on self-publishing, also taken out of Publisher’s Weekly. For those who
are not yet aware, Publisher’s Weekly is the 800 pound Gorilla in the room.
Being mentioned in their esteemed pages can create enough attention to
drive mountains of sales. Helen notes that an interview with J. Kirby Best,
the CEO of one of the largest POD companies in the world, Lighting Source,
shows how Print-On-Demand is truly taking off in the new millennium. He’s
quoted as saying, “It took us seven years to print
10 million books…This year we published 10 million in the first 11 months.”


Another “Wow!” from this publisher. I recommend a visit to Helen’s blog to
read the whole post, and to consider her book,
Release Your Writing: Book Publishing Your Way.


I was particularly fascinated by her Book Tour link. We do Virtual Book Tours
(you can see ours at www.ahablog.com) at WME, but what I discovered at the
Book Tour link on Helen’s blog is really outstanding. Finally, a place online that
can help drive traffic and book sales, and is freely managed by the author.
You should check it out, here.


******************************************

"Gallagher examines the changing publishing industry and advocates
self-publishing and/or POD (Print-on-Demand) for those whose work is
unlikely to attract the attention of a large publisher. "Attract a publisher
if you can, but if not, don't wait your life away." -- M.M.S.



******************************************


SPAWN: Small Publishers, Artists, and Writers Network review

by Patricia Fry... yes, it's "the" Patricia Fry:


Excerpt: " This book includes a section on the writing process and offers a
lot of tips and techniques related to computer use for writers. Again, this
author includes charts, diagrams and examples to help readers understand
the concepts and make good choices. She also provides resources to back up
her message and where readers can get additional information. The

resources appear throughout the book and also in a separate section

toward the back of the book. And she includes a couple of chapters on

book marketing. I especially found her information on website

strategies interesting and useful."
Read full review at SPAWN.org



******************************************


My yellow highlighter was flying off its 200 pages while I noted

valuable tips on how to move forward with the publishing process.

In fact, by the time I was finished reading this gem, nearly the

entire book was highlighted. Furthermore, the book is written in such

a down-to-earth tone that you'd better set an extra place because you'll

feel as if Gallagher is sitting across from you at your kitchen table.


So whether you're in the preliminary outline stage, in the midst of

writing your manuscript, or giving it a final edit, read Gallagher's

book before you launch yours. You'll be grateful you did.

-- F. F.




******************************************

" Gallagher's book includes everything you need to know to decide
whether POD is right for you, and provides a wealth of information
about how to choose the right POD publisher (love the side-by-side
comparison chart of the top 10 POD firms) as well as tips on writing
and marketing the book." -- K.J.E.


March 19, 2008

BNET.com is the go-to place for management. I'm proud to

see a nice write-up on Release Your Writing on their site:

http://findarticles.com/p/articles/mi_m0SFC/is_2008_Jan/ai_n24217516

January 4, 2008

Midwest Book Review: midwestbookreview.com

Excerpt: Effectively organized into three major sections, 'Release

Your Writing' covers contemporary changes in the publishing

industry, the self-publishing option, Publish On Demand (POD)

companies; and ebooks. 'You, The Word Processor' includes

The Time to Write; The Writer's Toolbox; and 'Computer Power

Tools'. The third section is devoted to the 'Business of Being a

Writer' by focusing on book marketing and promotion, and keeping

a book in print and available to the reading public. It should be noted

that Helen Gallagher's writing style is conversational and engaging --
making it an ideal format for presenting her observations, ideas, and
advice. Enhanced with an appendix listing writing resources, a
glossary, and an index, "Release Your Writing" will prove invaluable

and instructive reading for aspiring writers who have become published

-- either on their own or through an independent publisher.


Monday, December 2, 2007

SPAWN: Small Publishers, Artists, and Writers Network review

by Patricia Fry... yes, it's "the" Patricia Fry:


Excerpt: " This book includes a section on the writing process and offers

a lot of tips and techniques related to computer use for writers. Again,

this author includes charts, diagrams and examples to help readers

understand the concepts and make good choices. She also provides

resources to back up her message and where readers can get additional

information. The resources appear throughout the book and also in a

separate section toward the back of the book. And she includes a couple

of chapters on book marketing. I especially found her information on

website strategies interesting and useful." Read full review at SPAWN.org


Monday, October 8, 2007
Get Your Book Into Print: A Review

Computer consultant Helen Gallagher, author of Computer Ease, has
written a new book, Release Your Writing: Book Publishing, Your Way
(Virtualbookworm, 2007).

She presents a practical, businesslike, common-sense approach for getting
your book published, mainly through self-publishing or POD
(Print-on-Demand).

Gallagher examines the changing publishing industry, pointing out some
interesting facts: "A few companies, just five or six, control over 80 percent
of the industry. Most books in bookstores come from those few firms. Only
one to two percent of unsolicited submissions are purchased for publication."

What's more, it's usually a long journey of up to two years or more from
manuscript to publication for traditionally-published books, and most have
to sell at least 1,200 copies for marginal success, over 7,000 to sustain
interest. Even then, there's no guarantee of financial success, and most
book promotion is still left to the author.

The author points out, "self-publishing is not settling for second best.
It's the right choice if your book won't likely capture the attention of
a large publisher and you don't want to spend years waiting to see your
book in print." Gallagher is writing for a wider audience, but it seems to
me that most of my fellow senior writers or would-be writers need to
heed her words. "Attract a publisher if you can, but if not, don't
wait your life away."

Through her considerable experience both as a writer and as a consultant
who helps clients through her firm, Computer Clarity, Helen Gallagher is
well qualified to give extensive advice on both word processing techniques
and on the business aspects of being a writer. From organizing material to
establishing a contact database to promoting your book through a web site
or blog, she covers all the bases, and she adds an appendix of writing resources.

For a writer either beginning or just finishing a book, Helen Gallagher's
Release Your Writing should prove to be a valuable tool.
This book can be ordered at http://www.releaseyourwriting.com/.
Copyright 2007 by Marlys Marshall Styne




“Helen Gallagher's new book Release Your Writing has just stripped

you of your last excuse for not writing that book that's inside you
and waiting to be released. She has an answer for every question
you've ever had about birthing a book into the world and covers
every step you need to take it from beginning to end. Helen's grasp
of the subject is comprehensive and her style of communicating is
friendly, accessible, and inspiring. If you follow the steps that Helen
suggests, you can be the author you've always wanted to be.

She's one of the best guides out there on the pathway to publishing!”


Jan Phillips, author of

The Art of Original Thinking,

Marry Your Muse
















Thursday, March 27, 2008

Amazon/Goliath takes on the little guys

My publisher, Virtual Bookworm, Inc. alerted me today that Amazon's BookSurge POD subsidiary is using a rather strong-armed tactic to gain more control over the growing success of self-publishing:

Print-on-demand is taking a real beating today with news that Amazon is planning to require that POD firms print their books through Amazon's BookSurge instead of Lightning Source, the industry standard. Amazon will charge our publishers a fee for uploading the book, will require it in a different format than we currently have, and wants a greedy 48 percent of sales!!

Here are two links on the topic - it does not bode well for self-published authors, but it may get settled in some less dramatic way than Amazon's "winner take all" strategy.

http://www.fonerbooks.com/2008/03/new-amazon-mandate-say-it-aint-so-jeff.html

http://www.writersweekly.com/the_latest_from_angelahoycom/004597_03272008.html


While working through the issues, I'm writing to Amazon's senior management, and am taking the Amazon links off my books on all my web sites and external resources. People can still purchase all of our books through the publisher, and the many other online retailers, such as Barnes & Noble, Target, etc.

Stay tuned...
Helen

Friday, March 21, 2008

Re-scheduled Event for writers - April 3, 2008

If you haven't heard, and are in the Chicago area, the February event that was snowed out is back on for a balmy Thursday evening, April 3, 2008 at 7 p.m. Sponsored by Midwest Writer's Association, everyone is welcome. Cost is only $5.00 and Release Your Writing: Book Publishing Your Way will be available for purchase, at $16.95. RSVP to jodie-jacobs@sbcglobal.net. See you there!

Monday, March 10, 2008

Writer's Digest self-published competition

The Writer's Digest international self-published book awards deadline is approaching. You have until May 1, 2008 to submit your entry in any of these categories:

* Mainstream/Literary Fiction
* Genre Fiction
* Nonfiction
* Inspirational (Spiritual, New Age)
* Life Stories (Biographies, Autobiographies, Family Histories, Memoirs)
* Children's Picture books
* Middle-Grade/Young Adult books
* Reference Books (Directories, Encyclopedias, Guide Books)
* Poetry

You may have missed a similar contest because they are usually tied to the calendar year, but this contest is more generous:

Writer's Digest is searching for the best self-published books of the past few years. Whether you're a professional writer, part-time freelancer, or a self-starting student, here's your chance to enter the only competition exclusively for self-published books. The judging fee is steep at $100 for the first entry, $50 for subsequent, but the prize is good: $3,000...

AND promotion in Writer's Digest and Publishers Weekly, and marketing advice from self-publishing guru Dan Poynter. Plus, the editors of Writer's Digest will endorse and submit 10 copies of the Grand Prize-Winning book to major review houses such as The New York Times and The Washington Post. In addition, Book Marketing Works, LLC will provide a one-year membership in Publishers Marketing Association, a customized Book Market Map Directory, guaranteed distribution to bookstores and libraries through Baker & Taylor, six hours of book shepherding from Poynter Book Shepherd Ellen Reid, guaranteed review in Midwest Book Review, and an all-day PublishingGame.com workshop with Fern Reiss.

For full details and requirements, click here

Monday, February 25, 2008

GoodReads.com Paulo Coelho interview

This is one of the funniest things I've read from a very prolific author, Paulo Coelho. He wrote the international bestseller The Alchemist. his newest book is The Witch of Portobello.


Excerpted from an email newsletter received from GoodReads.com 2/25/08:

GoodReads: You have stated that each of your books was written over a period of only two to four weeks. Describe a typical day spent writing.

PC: When I finally feel I’m ready to embark on a new book, I always go through the following cycle that takes me from two weeks to a month. Before going to bed I have everything planned: I will wake up early and dedicate myself solely to the novel I’m writing. The only thing is, when I wake up I decide to browse through the net, then it’s time for my walk. When I come back I quickly check my mails and before I know it it’s already 2:30 p.m. and time to have lunch. After which I always take a sacrosanct nap. When I wake up at 5 p.m. I come back to my computer, check another set of emails, visit my blogs, read the news. Then it is already time for dinner—and at this point I’m feeling extremely guilty for not fulfilling my goal of the day. After dinner, I finally sit at my desk and decide to write. The first line takes a bit, but quickly I’m submerged in the tale and ideas take me to places that I never thought I would tread. My wife calls me to go to bed but I can’t, I need to finish the line, then the paragraph, then the page...It goes on like this until 2–3 a.m. When I finally decide to go to bed, I still have many ideas in my mind—that I carefully note down on a piece of paper. I know, though, that I’ll never use this—I’m simply emptying my mind. When I finally rest my head on my pillow I make the same oath—that the next day I’ll wake up early and that I’ll write the whole day long. But this is useless: The next day I wake up late and this cycle starts all over again.

Borders offers Self-Publishing packages

Well, this is big news for those who think self-publishing is a step below traditional publishing and placement.

Borders has partnered with LuLu, the online do-it-yourself publisher, to offer in-store kiosks for people to publish their own works: musical, photography or written. So you can assemble an ebook and publish right at Borders.

Better yet, they seem to be stepping into the field of print-on-demand (POD) by offering service packages ranging from $299 to $499 for full POD with page design, cover, layout, procuring the ISBN etc. By paying for editorial evaluation your book also becomes eligible for in-store placement at Borders.

Read more about their new Digital Life program here.



It gives you another avenue to Release Your Writing !! If you have questions, my book has the answers you're looking for about the choices in traditional, self-publishing and print-on-demand.

Wednesday, February 13, 2008

Seeking book reviews

It pays to solicit book reviews from your readers. Amazon uses the number of reviews and the ratings to boost your book in the rankings. They even showcase a book once it has in excess of six reviews, and votes indicating a reader found a review helpful.

You'll find several helpful review sources in Release Your Writing, and I've received a very nice review from an enthusiastic reader in the U.K. You can read her full review here at Book Pleasures, but I'd like to share my favorite sentence from her comments:

"There is nothing to stop you now after reading this brilliant guide."

Isn't that great? Okay, I know some people in the U.K. use the word "Brilliant" like we say "yea," but it's still fun to see.