Well, this is big news for those who think self-publishing is a step below traditional publishing and placement.
Borders has partnered with LuLu, the online do-it-yourself publisher, to offer in-store kiosks for people to publish their own works: musical, photography or written. So you can assemble an ebook and publish right at Borders.
Better yet, they seem to be stepping into the field of print-on-demand (POD) by offering service packages ranging from $299 to $499 for full POD with page design, cover, layout, procuring the ISBN etc. By paying for editorial evaluation your book also becomes eligible for in-store placement at Borders.
Read more about their new Digital Life program here.
It gives you another avenue to Release Your Writing !! If you have questions, my book has the answers you're looking for about the choices in traditional, self-publishing and print-on-demand.