I participated in an great panel discussion and presentation at Barrington Area Library last night. A big crowd who stayed with us for over two hours with these authors.Presenters who joined me were Ted Grippo, Chris Lindberg, and Eleanor Anne Sweet. We had a terrific audience.
Following the panel, I gave an overview of the self-publishing world today.
Eleanor made specific mention of something we don't usually cover in basic level workshops -- the use of Google keywords. I've invited Eleanor to give us a guest post here, to explain in full detail. It includes finding the search keywords used by books similar to your own, and making use of those words in order to show up better in search results.
Here are a few other critical benefits of increasing up your Google skills.
1. Work your blog. Blogs are more visible in search engines because there is more text, fresh text, and they are updated more often than stale web sites.
2. Use YouTube to promote your events, do author readings, and share your book video on YouTube. Link to it from your site and your blog. Remember, Google owns YouTube, so use keywords in the 'tags' on your video and it will also increase your visibility in searches.