Monday, December 31, 2012
Make a good impression in 2013
Besides finding markets, crafting a clever pitch, what's the best thing you can do to get noticed?
The answer is "Wow 'em with yur clips." Until now, this was an ugly project for most writers. Either send them a link to your site or links to the original articles on magazine sites. Of course, you hope those links remain fresh, but we know that's not always the case. Besides bad links, you can send PDFs or JPGs that may not make the best impression.
So the solution is: Pressfolios where you can manage an online portfolio of your work. You add a link, whether clips are stored on your site or elsewhere, organize them, and use the one simple link to let editors view your work. You can choose the photo to accompany each article's link, refer editors to the permanent link, and be proud of your queries with smart clips.
Spend an hour this holiday weekend to get started, and you'll put your best clips forward for greater success in 2013.