Beyond writing a good book, and creating the perfect title, the next critical element for a book's success is your book cover.
As the columnist Nicholas Blechman (the Book Review's art director) quotes book designer George Salter, regarding a good jacket ... "must be in perfect accord with the literary quality of the book." I agree but can't see why the covers chosen fit the bill. It sure does prove how difficult and how subjective the world of cover design is. It is becoming more difficult to settle on a cover that pleases the publisher's sales team, marketing department, and of course, the author. But again, it is of critical importance, whether your book in on store shelves, display racks at airports, or a one-inch image among thousands of other books sold online every day.
I realize it's no easy task to convey the book's tone along with an eye-catching cover, but it is a crucial element of your next book.
To see the slideshow of all twelve, visit http://www.nytimes.com/slideshow/2013/12/13/books/review/15covers-slides-1.html