Susan Orlean, one of my favorite authors, has a "Free Range" blog at
The New Yorker. It includes a great post about finishing a book that she worked on for six years. She details the process of publishing a book and how it has changed. Read the full delightful post at her blog.
She cleverly describes the old way:
1. Think of a book topic.
2. Find a publisher who likes the idea.
3. Write the book.... and so on.
And the new way, which begins with:
1. Think of a book topic.
2. See if the domain name for your title is available. If not, consider changing the topic.
3. Does the book title/topic morph easily into a Twitter hashtag? If not, consider changing the topic.
4. Set up the Facebook page for the book and a fan page for yourself as Joe Blow, Author; send out an e-mail blast to your entire contact list asking people to “like” your fan and book pages.
Sound familiar? It's the PLATFORM discussion I've been having with you for a year now. Only Susan Orlean is much funnier than I am. Enjoy,
Helen Gallagher
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