What it takes to succeed in self-publishing

The Cliff Notes version of an Cathie Beck's articulate blog post about her self-published success story. Read the full post at shewrites.com.

Cathie Beck's take-aways:

Decide what you want. Be specific. (Do you want to sell your book or self-publish for the long haul?)

Take an online book marketing class (I teach one now). Learn what works.

Write a 25-word description of your target market: age, gender, income.

Get in front of every online (and otherwise) audience you know.

Pick a launch date and build a Web site.

Get at least one good review. Use it everywhere.

Have faith and go for it with every ounce of your being.

Well said, Cathie.

Helen Gallagher