Sunday, May 12, 2013

A little advice on succssful pitches

Thanks to Book Marketing Buzz for their timely tips on their blog. If I was going to BEA this year, I'd definitely nest in their corner and absorb more of their top marketing ideas.  With Spring in full swing, those of us who want to get articles published this year better step up. Knowing the long cycle from query to assignment, your pitch in May might be in print by November.

A recent post on their blog discusses the best ways to pitch the media when most of them are understaffed. The answer ,of course, is to make their job easier.

The way to appeal to the news media is:

<   Localize your story when possible

<     * Have a truly timely and news-worthy hook

<     * Present a story that is easy to cover, with well-packaged materials such as written content, videos, or visuals

<     * Let them know you have a large platform, such as a big number of Twitter followers or YouTube viewers –
  this will move them to cover you because they hope your social media fans will follow them

<     * Say something new or something old in a new way

<     * Don’t make the media have to think, do research, or download 50 things – make your pitch short, simple and catchy.

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