Quoting here from an ASJA's 2013 conference speaker,
Brian Feinblum.
"Take
matters of PR and marketing into your own hands. Few people are solely
writers – most writers also must promote and market their work, or hire
others to assist. But if you just have wild expectations, hopes or
misguided beliefs about your role and what publishers do for you, you’ll
find yourself frustrated. You are a writer, and you are a promoter,
and marketer, even if your business card doesn’t say so."
Source: Brian Feinblum, the creator and author of
BookMarketingBuzzBlog, is the
chief marketing officer for the nation's largest book promotions firm,
Media Connect (www.Media-Connect.com), formerly Planned Television Arts
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