Friday, November 20, 2009

BookSurge either shrinks or expands

Amazon, owner of the BookSurge print-on-demand company, is merging Book Surge with CreateSpace, its Lulu-like publishing option.

Amazon doesn't make many visible mistakes but this seems like a big one. BookSurge has, to the public, a very good reputation as a high-end POD firm. CreateSpace is, well... a lot like Lulu. I think they could get the same resulting cost savings, synergy, unified brand, if they went with the Book Surge name, but we'll see how well they do.

For now, will BookSurge shrink into the lower-level product or expand into more products, more avenues, more market share. POD is a thriving, dynamic business, so stay tuned.

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